How Women Shop
POSTED: 2:14 pm EST February 14,
2005
UPDATED: 3:35 pm EST February 14,
2005
Here is information to accompany the story from WXII 12's Melissa Marsh during Monday's 11 p.m. newscast.***To help marketers stay at the forefront of women's shopping behavior and motivation, Frank About Women conducted a groundbreaking segmentation study of women's core shopping mindsets. Overall, the company found that women fall into five distinct categories when approaching almost any shopping trip.
Zealot Shoppers (27%): Relish all forms and formats of shopping
Feel Good Shoppers (19%): View shopping as a self-indulgent escape
Mission Shoppers (18%): Are value-minded and seek convenient, efficient shopping experiences
Butterfly Shoppers (26%): View shopping as a social event
Anti-Shoppers (10%): Approach shopping as a necessary evilSource: Frank About Women
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Feel Good Shoppers (19%): View shopping as a self-indulgent escape
Mission Shoppers (18%): Are value-minded and seek convenient, efficient shopping experiences
Butterfly Shoppers (26%): View shopping as a social event
Anti-Shoppers (10%): Approach shopping as a necessary evilSource: Frank About Women
